The product plus a mental impression and the atmosphere you place around it is the best salesman.

Samples enable one to use the word “Free” in ads. That often multiplies readers.

A sample of your product or service gets action.

Through samples (or give-aways) you can collect the contact details of interested prospects allowing you to give them more complete information and follow them up.

Before a prospect is converted, it is as hard to get half price for your article as to get the full price for it.

You are the one trying to attract interest. Then don’t make it difficult to exhibit that interest.

Don’t ask your prospects to pay for your selling efforts.

Make it easy for your customer—easy to order, easy to pay, easy to collect, easy to use, easy to access and easy to understand.

Say, “Only one sample to a home” and few will try to get more of them. And the few who cheat you are not generally the people who would buy. So you are not losing purchasers, but the samples only.

Give samples to interested people only. Give them only to people who exhibit that interest by some effort. Give them only to people whom you have told your story. First create an atmosphere of respect, a desire, an expectation. When people are in that mood, your sample will usually confirm the qualities you claim