Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. 

That’s equivalent to over $25 million today.

Claude was behind such brands as Palmolive and Goodyear, launching them into the household names they are today.

Claude codified his techniques in 1923 in a book called Scientific Advertising.

While this book has been recommended and used by many great marketing minds since Claude’s day, his principles remain broadly unknown.

 Best-selling author and entrepreneur, Tony Melvin, first read Claude's book in the early 90's. In his own word "the only reason so many consider me a marketing genius is because of this book."

And to ensure Claude’s techniques and principles are not forgotten, Tony has taken Claude’s original work and revitalized it for today.

Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow.

"The basic marketing principles have not changed since Claude's day, they still apply in today's online world."

114 PROFITABLE LAWS OF ADVERTISING & MARKETING

These Laws spread across the following 17 categories including:

• 7 Fundamental Laws

• 11 Laws On Strategy

• 8 Laws for Headlines

• 2 Laws for Call-to-Action

• 13 Laws for Salesmanship

• 12 Laws On Testing

• 10 Laws On Samples & Gifts

• 15 Laws On Human Nature

• 5 Laws On Ads-in-Print

• 4 Laws On Being Specific

• 4 Laws On Stories

• 3 Laws On Art

• 2 Laws On Distribution

• 5 Laws On Individuality

• 6 Laws On Negative Advertising

• 4 Laws On Letter Writing

• 3 Laws On Branding

ILLUSTRATIONS, EXAMPLES & UNCOMMON WORDS DEFINED

Never before has Claude’s work been presented with such clarity.