Orlando Melvin December 16, 2019 Fundamental Laws Fundamental Law #1 Orlando Melvin December 16, 2019 Fundamental Laws The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact.
Orlando Melvin December 13, 2019 Fundamental Laws Fundamental Law #2 Orlando Melvin December 13, 2019 Fundamental Laws The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination.
Orlando Melvin December 12, 2019 Fundamental Laws Fundamental Law #3 Orlando Melvin December 12, 2019 Fundamental Laws The cost per reply and cost per dollar of sale show up with utter exactness.
Orlando Melvin December 12, 2019 Fundamental Laws Fundamental Law #4 Orlando Melvin December 12, 2019 Fundamental Laws We offer a sample, a book, a free package, or something to induce direct replies.
Orlando Melvin December 12, 2019 Fundamental Laws Fundamental Law #5 Orlando Melvin December 12, 2019 Fundamental Laws Our final conclusions are always based on cost per customer or cost per dollar of sale.
Orlando Melvin December 12, 2019 Fundamental Laws Fundamental Law #6 Orlando Melvin December 12, 2019 Fundamental Laws We test everything pertaining to advertising.
Orlando Melvin December 12, 2019 Fundamental Laws Fundamental Law #7 Orlando Melvin December 12, 2019 Fundamental Laws No wise advertiser will ever depart from these fundamental, unvarying laws.
