Orlando Melvin December 16, 2019 Art Laws Art Law #1 Orlando Melvin December 16, 2019 Art Laws Pictures should not be used merely because they are interesting. Or to attract attention. Or to decorate an ad.
Orlando Melvin December 16, 2019 Art Laws Art Law #2 Orlando Melvin December 16, 2019 Art Laws Use pictures only to attract those who may profit you. Use them only when they form a better selling argument than the same amount of space in written words.
Orlando Melvin December 16, 2019 Art Laws Art Law #3 Orlando Melvin December 16, 2019 Art Laws Do nothing to merely interest, amuse, or attract. Do only that which wins the people you are after in the cheapest possible way.