In advertising there is no waste space. Every line is utilized.

In advertising there is no useless talk. There is no attempt at entertainment. There is nothing to amuse.

In advertising the pictures are always to the point. They are salesmen in themselves. They the earn space they occupy.

The more you tell the more you sell.

We compare the results of one ad with another. Whenever we do we invariably find that the nearer we get to proven mail order copy the more customers we get for our money.