Writer's World offers authors a brand new way to publish.

To truly appreciate the benefits of this new publishing method, we'll compare it to the Old-School Traditional Publishing and Typical Self-Publishing. But first, let's cover how the publishing industry works.


How the Book Publishing Industry Works


There are usually 4 separate roles involved in creating a book, these are:

  1. Author - writes the book.
  2. Publisher - takes the financial risk and funds cost of publishing, printing and marketing.
  3. Distributor - manages distribution to bookstores.
  4. Bookstore - sell retail.

Amazon has changed the book industry in a massive way by providing author's with 2 to 4 above. However, distribution to bookstores still operates much in the same way as it did. Although a large portion of retails sales made by bricks and mortar stores have been diverted online (to Amazon and others), traditional bookstores still account for a worthwhile portion of sales, and the author should know how the industry works.

The charts below show the difference between publishing printed books via Old-school and Self-publishing methods, to that of publishing via Amazon.


Percentage of Retail Sales - Who gets what

Old-school Publishing

Bookstore Distribution

With Old-school publishing, its the publisher who takes the financial risk of printing and marketing a book. Bookstores generally purchase the book 55% off the retail price. The publisher keeps 35% and the author gets around 10% (this can range from 4% to 15% depending on the deal the author makes with the publisher). Authors are usually only paid twice per year. 

Typical Self-Publishing

Bookstore Distribution

As a Self-publisher, you take all of the finanical risk, but you still need to find a distributor to get your book into the bookstores. 


Amazon royalty 

Publishing directly via Amazon entitles you up to a 70% royalty on sales to customers in certain countries and is dependant on the price of your book.

If the 70% option is not available, authors automatically receive a 35% royalty.


A Brand New Way to Publish Your Books

With a basic understanding of the different roles associated with book creation and the share of income from sales, let's now compare Old-school Publishing and Typical Self-Publishing to the brand new method offered by Writer's World.


Decision Maker - YOU

"There's nothing in your way"


Who decides if your book should be published?

With Old-School Publishing the decision is made by someone you rarely get a chance to meet, let alone talk to and pitch your idea. Needless to say, there are many best-sellers that were initially rejected numerous times by literary agents and publishers who "thought they knew best." In reality, nobody really knows what the reader's reactions will be until the book is actually published and sold.

Take, for example, the publishing success of J.K. Rowlings' Harry Potter. Her first book was submitted to twelve publishers, all of which rejected the manuscript. It took a year for it to be accepted by an old-school publisher. That book went on to sell over 11 million copies and created a publishing empire for Rowlings that includes film, merchandise, video games, theme park attractions and more. The end result is a book series with more than 400 million copies sold, leaving Rowlings with an estimated net worth of £600 million (USD $855M). Yet even it was rejected 12 times!

J. K. Rowling 2010

J.K. Rowlings' Harry Potter was rejected by 12 publishers. It took 12 month to be accepted by a publisher. Photo by Daniel Ogren [CC BY 2.0], via Wikimedia Commons


That's why our philosophy at Writer's World is:

Fans win arguments. 

Will your book be a best-seller? Will it appeal to your intended audience?

There is only ONE way to find out. Write it. Publish it. Sell it.

And get them to read it.

At Writer's World the decision is yours. We'll publish your book as long as it follows our simple criteria (See Submission Rules).


Old-School Publishing

Typical Self-Publishing

Writer's World

Royalties & Profit

"Show me the money!"


How much can you make from a book?

Let's take a 300 page book with the paperback version retailing for $20 and the Amazon Kindle version retailing for $8 (similar to Tony's Rich Habits). Here's how the numbers compare:


Royalties on a $20 Paperback Book


Old-School Publishing


Although author's royalty can range from  4% to 15% of retail, we've assumed a 10% royalty of $2 per book. Royalties are usually paid twice a year, with an average advance of $1,500.

Typical Self-Publishing


As a self-publisher, you keep all the profits, however, you also need to do all the work, including editing, publishing, promoting, distributing, selling and delivery.

Writer's World


At Writer's World we charge a once-off fee to publish your book in all formats, plus a fixed markup. In the example above, the markup is $2, which means you keep 86% of the profits. We also pay monthly, so you don't have to wait too long between "paychecks."

And, at Writer's World, we handle all aspects of selling and distribution, leaving you to focus on promotion (which we show you how to do.)


Royalties on $8 Ebook sold via Amazon

Old-School Publishing


Once again we've assumed a 10% royalty, which is $0.80 per book.

Even though Amazon pays monthly, your publisher is still likely to pay royalties twice a year.


Typical Self-Publishing


As a self-publisher, you keep all the profits, however, you also need to do all the work, including editing, publishing and promoting.

Writer's World


At Writer's World we charge a once-off fee to publish your book in all formats, and in the example above a fix fee of $1 per ebook. That means you keep 82% of the profits. We also pay monthly, so you don't have to wait too long between "paychecks."

Time To Market

"The need for speed"

How long does it take to get your book published?


Time to Market in Months




Old-School Publishing

Once an Old-School publisher accepts your manuscript, it can still take up to 18 months to get a book published. If you include the time to secure a publisher, it can take years.

Typical Self-Publishing

As a self-publisher, if you have a completed manuscript, you can get a book published in a matter of weeks, but you also have a massive learning curve which can take months figuring out how to do everything, from cover design, editing, typesetting, publishing, promotion,  etc.

As a conservative estimate, there's 6 months of solid work putting it all together, in addition to writing your book.

Writer's World

At Writer's World a completed manuscript can be published in a month, with books live on all major 67 online bookstores, available in print-on-demand paperbacks and hardcover, available online for retail customers and accessible to all major bookstores planet-wide.

Meanwhile, while we're busy getting your book published, you focus on learning and implementing the book promotional techniques covered in the Writer's World Academy, and start your launch.

Interior Design & Editing

"Let's get it out there fast!"

As an author, what do you focus
on during the design and editing process?


Old-School Publishing


The publisher organises design of the cover and interior.  An Old-school publisher typically has final say on the editing and final manuscript content and quality.

Also, you have to wait in line, while the team of editors and designers plough through their work. You have little control over when your book will be ready. 

During the publishing process, your focus is to hurry up and wait!

Typical Self-Publishing

You need to find and pay for a designer and editor. The speed of the process is dependant entirely upon you. 

During the publishing process, your focus is spread amongs all the roles in the chart above.

Writer's World

As soon as you provide us with a proofread manuscript we get to work. We have many editors on call and send your manuscript out immediately. Once the editing is complete, the interior design process starts.

Meanwhile, you'll be busy learning and implementing the book launching strategies covered in the Writer's World Academy.

Speed is key and we aim to get you published as fast as possible.

During the publishing process, your focus is promotion.

Worldwide Printing & Distribution

"Available anywhere and everywhere"

How and where are your books printed?


Old-School Publishing

Old-school usually mass print, in one location, to save on costs. They rarely offer print-on-demand services. Consequently freight can adversely affect prices which is why bulk orders are often required.

Typical Self-Publishing

Print-on-demand services usually limited to USA only. Mass printing services available, this however ties up capital that could be better spent on marketing and promotions.

Writer's World

Print-on-demand (POD) services available in USA, UK and Australia with mailing distribution worldwide.

POD allows author's funds to be spent on marketing and promotion, instead of stock. 

Bookstore Distribution & Direct Selling Channels

"If you write it, they will come"


Will my book be available in bookstores?


Bookstores distribution is a key aspect of a successful book. And Direct Selling is being able to sell online directly to your customers and wholesalers.



Old-School Publishing

Full Bookstore Distribution both online and off.

No Direct Selling method provided, if you want to sell books via your website and develop a wholesale network, you need to do it yourself.

Typical Self-Publishing

No Bookstore distribution or limited online availability unless author hires distribution company directly and understands how the industry works. 

You also need to setup your own Direct Selling channels.


Writer's World

Full Bookstore Distribution both online and off.

We also setup all Direct Selling channels so you can easily sell online to retail and wholesale customers, building your own fan base.

Author's Discounts

How much does it cost to purchase your own book?


Author's Price on a $20 Paperback



Old-School Publishing

Typically 50% off retail price and often with minimum quantities and limitations.

In the example above, you'd pay $10 for your book,

Typical Self-Publishing

You pay the print cost, plus shipping and handling, which varies depending on format and quantities purchased.

In the example above, $5 is the print-on-demand cost of 300 page paperback.

Writer's World

In the example above, the author purchases books at print cost plus a fixed markup of $2, for a total of $7 per book, plus shipping.

Books can be ordered in any quantities, but it's more cost effect to order in box quantities.

As an example, a paperback book of 300 pages is usually shipped in box quantities of 28. This saves on shipping and handling costs.

At Writer's World, we provide you with a simple online site for you to order your author copies at anytime, and we can ship them anywhere in the world.

Author's Education

"Everything you need to succeed"

How do I make sure my book is a success?


Old-School Publishing

Rarely offer author any form of training or education.

Typical Self-Publishing

Any education expense is paid for by you, the author. The main constraint, however, is time. A self-published author is often too busy trying to wear all of the other hats associated with running a publishing business to focus their time and energy on learning the tools of the trade, the most important of which are writing and promoting.

Writer's World

We provide, via the Writer's World Academy, ongoing training on marketing, PR, social media, and writing, to help you be a commercially successful writer.

Furthermore, because Tony is himself a writer, he'll provide updates and share any tips and tricks he's learned with the Writer's World Community.

As a Writer's World Member, you get to tap into over 12 years of self-publishing experience and more than 25 years of successful marketing and PR experience. 

Your Voice

"Stay it your way"


This is, perhaps, the most important benefit of Writer's World:

We will never alter your message or story.

Editors and old-school publishers will often impose arbitrary ideas or restrictions on your message or story. The two most common are:

  • The need to be "politically correct" and being forced to alter your message to fit with the current trend of what others consider "acceptable" or "unacceptable." 
  • The second common alternation imposed by old-school is "word count." The belief that a book needs to have a minimum word count is based on the false idea that more words equals more value. This is utterly ridiculous. Your message, your voice, your story, that is what is important. If you can say it in 1,000 words, there is no need to make it 5,000. If you want to sell your 2,000 word book for $50? Awesome! We'll publish it for you and use that difference as a powerful marketing angle. If the message is right, it will sell to your intended audience and they'll love it.

Our philosophy at Writer's World is:

We maintain the integrity of your message or story. 


Dynamic Publishing

"Update your book anytime you please"


When is your book finished?

It depends on the type of book. For example, if you are writing a "How to" book and discover, after reader feedback, that a certain section is missing information or needs further clarification, being able to update that content before the next printing is priceless. We call this Dynamic Publishing—it's the ability to update your book anytime you please. Once your book is updated, it takes 1 to 3 days for it to filter through the publishing channels, but once updated, the very next purchaser will get the most up to date version. 

Furthermore, as a very useful marketing technique, you can offer these updates for free to your existing readers, to help build your fan base (this strategy is cover more in the Writer's World Academy).


Old-School Publishing

Dynamic publishing not available. Updates are typically done once every few years.

Typical Self-Publishing

You can update your book anytime you please, but you will have to do it yourself.

Writer's World

Dynamic Publishing is a Writer's World initiative and is encouraged. With it you can finetune your message and build a bigger fan base.  

Creating Special Editions

"Unlimited creation with unlimited possibilities"


In the Writer's World Academy you'll discover powerful promotion techniques to help drive books sales. One such technique is the "Special Edition." It's a vital aspect of your Book Launch Campaign.


Unlike Old-school Publishers, here at Writer's World, we can easily create multiple Special Edition versions of your book.

Writer's World Founder, Tony Melvin, employed this strategy with his book Rich Habits, creating a Limited Edition version with extra content (see illustrations). This book retailed at twice the price of the standard version with only 1,000 copies made available.

Rich habits Limited Edition Bonuses DEmo.png
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Rich Habits Front Cover KPI.png

Here's another example of the use of the Special Edition feature.

Tony created a Key Person of Influence version of his book, and sent this special edition to opinion leaders around the globe; people he knew would be interested in the book, it's message, and be willing to help promote and endorse it. Such people included media personalities, politicians and influential business owners.

This is a very powerful benefit of Writer's World, offered by no other publisher. And the details of how to employ this strategy effectively are covered in Writer's World Academy.



Marketing Strategy & Publishing Plan 

"Mentored for success"


When you join Writer's World, the first thing we do is set up a meeting with our Founder, Tony Melvin. He's the best-selling author of seven books and knows how to formulate a strategy for success. In this private one-on-one session, Tony will get an insight into your project and work with you to develop a strategic plan and timeline for publishing. 

With over 13 years experience as a self-published author, Tony has been on both sides of the fence, working with old-school publishers (who bought the rights to some of his books). So he knows the pitfalls and challenges of both methods.

The insight you'll gain through this one-on-one strategy session alone is worth the investment, yet it's only your first step!


Publish Under Your Own Brand

"Build your own self-publishing empire"

Old-school publishers promote their business and brand. But at Writer's World we want to help you build your own self-publishing empire. That's why we publish titles under your business name, not ours.

Of course, if you wish to remain incognito, we can publish under the Writer's World brand. The choice is yours!

Branded publishing example.png

Old-School Publishing

Published under publisher's brand.

Typical Self-Publishing

Published under your brand.

Writer's World

Published either under your brand or, if you wish to remain incognito, published under the Writer's World banner.

Remain Unknown & Publish Incognito

"Unbridled creation"


Can you use a pen name and keep your identity hidden?

If you've got a message to share or a story to tell but you don't want anyone to know that it's you who wrote it, we can offer totally incognito publishing. Unlike the typical just a pen name, where the identity of the writer is often known, at Writer's World only a select few will ever know your identity and we'll all be bonded. 

Our aim is to provide a publishing environment that allows you to write unrestrained and carefree; so you can say what you want without restrictions. 

You may be the most famous author never known!