Now, let me ask you a question: Have you ever been short of money to pay these costs? Don’t feel bad if you have; it’s not your fault. It has happened to everyone I know in business. Why? Money control is simply not a skill that is taught. Instead, it is learned through experience – often through hard knocks.

Thankfully, money control is not very hard to grasp. In this article, you’ll see just how easy it is to control your money and never have a cash flow issue again.

The objective of money control is viability. ‘Viability’ simply means ‘able to live’, and in the context of finance, it means your expenses are less than your income. If you depict your income each week on a line graph and compare that to your expenses, you can easily see if your business is viable, as Figure 1 shows.

What is yours, and what is not

As mentioned, not all of the money you receive belongs to you. So let’s take a closer look at what is yours and what is not. Let’s assume you’re selling a book for $20. Out of that $20 you receive, there are certain costs. These are:

Total costs (money that doesn’t belong to you) add up to $11 – that leaves you with $9.

Now here’s the trick: All of that money that’s not yours needs to be put somewhere else, otherwise you might accidentally spend it. It’s easy to do. For example, have you ever found $20 in your pocket that you didn’t know was there? What happened to it when you found it? Did you save it or spend it? I’ll bet you spent it, right? Well, that’s what happens when money has no purpose.

What needs to happen is that you allocate the money that’s not yours to separate accounts – GST money into a GST account, cost of goods in a cost of goods account, tax into a tax account, and so on.

You may feel that having all these bank accounts is a lot of work, but I can assure you it isn’t. Let me explain…

If you allocate your GST to a separate GST account, then when it’s time to pay your GST, you will have the money sitting there. You won’t need to spend time trying to ‘find’ the money – instead, it will be very easy to see. Simply write your GST cheque, and you’re done.

Separate accounts for each type of cost involved in doing business will save you a lot of time and simplify your bookkeeping, too. You will see the financial position of your business far more accurately than you would if you only looked at a Profit and Loss (P & L) statement. A P & L may show a profit even when you have no money in the bank, while separate accounts will always show you exactly what your current cash position is.

Viability
Coming back to viability, if you follow this method and remove the money you receive that doesn’t belong to you, you end up with what is truly yours. In our example above, only $9 out of $20 was yours. Now, let’s assume you sell 100 books in one week; your weekly earnings would be $2000, of which only $900 would be yours. If your weekly expenses are less than $900, you are viable. However, if your expenses are more than $900, you are not.

Whenever I get a business owner to do this exercise, they inevitably realise their business is not viable. This is an unpleasant feeling. Their first reaction is to try to change the process, either by reducing the tax they set aside or cutting back on the cost of goods. But messing with the formula rarely helps. The truth is, they simply need to go out and SELL MORE. Selling more is the surefire way to be viable.

If you apply this process, without attempting to change it, and work out what you need to achieve to be viable, you will always achieve it. Graph your income weekly to keep on track, and ensure your staff know what it takes to stay viable, too. Keeping the business viable is everyone’s responsibility, not just yours. And a business that is viable is able to live, and so is the owner – happily ever after!

Tony Melvin
CEO Afficient.com.au

Download the Keynote here.

It’s now more than 7 years since Tony Melvin co-wrote the book – How to Legally Reduce Your Tax and just over 5 Years since Wealth for Life first hit the bookstores.

Time has flown by and a lot has changed … we’ve got iPads and smart phones and a whole new world of online apps.

And the Tax Laws have changed too!

If you’ve read the Tax book you may recall a reference to the Game of Tax and it’s a game where the rules are constantly changing…

Well over the last few years we’ve seen some major changes that effect all business owners and investors who use company or trust structures. In fact some of these changes can have a dramatic impact on how you structure your investments and finance.

Well it’s about time you were brought up to date with what has changed and so you can still play the game and win!

This video covers:

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The Afficient Service is ideal for the following types of businesses:

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If, as a businesses owner or investor, your bookkeeping, accounting, tax lodgment and GST lodgment costs you more than 20k per year—you qualify for this service.

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You or your spouse spend the majority of your time doing bookkeeping, invoicing, chasing money and would like to get rid of those tasks, you also qualify for this service.

Register your interest for this new and exciting service below.

I’ve been asked quite a bit …. “How do you write and publish a book?”

So I made this video for those of you who would like to know.

Enjoy and feel free to ask any quesitons via the contact page.

Transcript

Note: Subheadings include the time in the video where that section starts.

So, hi. My name’s Tony Melvin and for those of you who don’t know me I’m the author of four best-selling books in Australia. One’s called How to Legally Reduce Your Tax. That was my first. I’ve done one on superannuation which is like a pension in Australia, a pension system. And Wealth for Life is a property investing book. And my latest is From Red to Black, all about getting out of debt and managing your money.

Now, I get asked a lot about how to write a book, how do you go about writing a book, publishing a book. And I’ve promised to put pen to paper, so to speak, to actually teach people how to do this. But what I’ve decided to do is do this video. So I’m going to cover during this video exactly what you should do in the book, how you should put it together, what’s a good way to write it in order to be able to get the best response. Because the one thing that my books have been able to achieve is a tremendous amount of word of mouth or the book passing from one person to the next. And probably the biggest comment I get is that my books are really easy to read. And there’s a reason for that, which I’ll cover in this video. So hopefully this will provide you with some insight of how to go about it if you are an author who wants to pursue this.

So first off, the first thing about a book – and this applies – what I’m covering, I should clarify, applies to books that are like how-to type books. If you’re going to be writing a type of book that’s like a novel or a fiction book, not all of these principles will apply. The publishing information will, but not all of them will. This first point probably won’t really apply. And that is really what a book is is a book is really a part of a marketing process. So if you have assumed this is a business that you have, then your book really is a tool for marketing purposes to get people interested in your business. The way you do that in today’s world is very easy. Of course you’ve got to have a website. So what the book does is it drives people to your website. And then ultimately once you’ve got a website you start collecting people’s names and addresses, you start collecting their details. These days, at least their name and email, and if you can their address and so on. That way you’re able to communicate with them and you and your business, you’re able to offer products and services and the things that you do.

So that’s really the first thing that you’ve got to get your head around, is that the purpose of a book – we’re talking a how-to book – really is to build a database. It’s to build a collection of names and addresses that you can then communicate to and offer them your products and services. I often have said in my seminars that a book really is nothing more than a brochure for your business. But it should be a brochure that is written in a way that provides information, education and is obviously an interesting read.

When I wrote the tax book, the property book and the superannuation book I was running an accounting firm. And I specifically had those people in mind for clients. So we’re talking about tax and we’re talking about property investors and also we had superannuation which is for people who are looking at retiring at some point. We can just abbreviate that to super. Now, these are all different types of clients that we had, yet the books were basically drivers to drive people who read those books were drived into the accounting firm. And then we were able to provide them with accounting services. So my focus was never to actually try to make money out of writing books, although I have and I still do. My main focus, again, was all about a marketing strategy to drive people into the business, or the businesses that I have. So that’s tip number one, and a pretty important one. If you’re writing a fiction book this obviously, as I said, doesn’t apply.

But there are still things you can do with a fiction book these days. You can create a lot of interaction with your readers, so driving readers who are interested in the kind of stories you write or the genre you’re writing is still going to be worthwhile. That way you’ll be able to offer them probably early-bird or sneak previews of your next book and keep them interested as a client, if you like, or a fan. So certainly some of that is applicable to fiction writers.

How to Write a Book (5mins)

Okay, so the next thing I want to talk about is how you go about writing a book. You’ll see that in my books there are lots of pictures. Now, we know that a picture says a thousand words, but it’s actually really important to include and I think break-up the text with pictures because it helps actually explain concepts and so on when you are, much like I’m doing now, although I don’t even know what concept that is. But you get the idea that when you put pictures into text it really helps with concepts, especially if you’re writing a technical kind of book. If you’re writing a story it’s probably not so important, but certainly using pictures helps.

Now, you can do these pictures yourself in a number of different ways. One of the easiest ways is to actually – you can also get people who can do cartoons or graphic design things for you. I’ll share this with you now, this will come up probably a couple of times I’ll mention this. You should use a site called Elance. Now, Elance is a great online site where you can actually hire any type of people to do any type of work. So you can find talent for graphic designers, you can even find people who will write, who will proofread for you or whatever it is. So if you haven’t heard about Elance, certainly join. You can come here to Elance.com, watch the video and you’ll find out how it all works.

Basically if you want to get things designed you can draw something even on a piece of paper and take a picture of it and send it to somebody on Elance and say, “Draw this for me,” or, “Draw these things for me,” and they’ll be able to do that and send them to you so you can embed them into your book. You can even get people to lay out a book for you. You can even get ghost writers depending on what you’re doing with your book, if you’re after a ghost writer. I don’t use ghost writers, I write my own books. But that’s something of interest to you. So that’s one really important tip when it comes to writing, is make sure that you use pictures when you write.

Another thing which I recommend, and this is actually a marketing technique as well which is something I recommend in marketing, is never use or avoid jargon. If you have to use difficult words or unusual words, then define them. You’ll see again in my books I always define words that are technical in nature in the actual footnote, which is down at the bottom of the page. I define it down here. Or I’ll define it within the text if it’s the first time I’m using it and it kind of fits within the text, then I’ll actually define it within the text. That’s another real tip. Again, this comes especially with technical books. These are the reasons why people consider my books very easy to read. So there’s two more tips there. One is pictures and the other is actually avoid jargon or define your words as you go through the book.

Just one more tip on writing a book and making it easy to understand is one of the things that I do is when I finish my book and it’s complete, it’s the first draft, I actually give it to somebody – especially with technical types of books, I give it to somebody who has no idea about this subject and I get them to proofread it for me. By doing it that way I get the right kind of feedback where they get a little bit confused about certain concepts. This is a fantastic way to make sure that your book is written for the right audience. So if your book is written for technical people, then you probably don’t need to write an easy to understand book. But if your book is written for the general population and people who aren’t familiar with the topic or interested in the topic but aren’t familiar with it, then certainly give it to somebody who doesn’t know too much about the topic. Get them to read your draft and get them to give you feedback so you can really make sure that all the different parts of it are understood. And if they get stuck they basically need to ask you about it.

My wife actually edited all of my books. Tina, she’s a fantastic editor. And I did give it to a lot of other people. Certainly the books are easy to read because my wife made sure that certain aspects of it were very clear, where I was probably getting a little bit lazy saying, “Oh, that’s obvious.” She was like, “No, no, it doesn’t make sense.” So I have to really clear it up. Very important and certainly one of the main reasons my books are so successful is because they are easy to read. Tina does fantastic work at making sure I clear things or make it very clear.

The 3 Different Hats (10mins)

Now, when it comes to writing a book some people have difficulty writing. There’s such a thing as writer’s block and all that kind of stuff. I never really have a problem with it and I think it’s for a number of reasons. I’d like to clarify exactly or show you how I actually go about writing a book. I use the term hats here. A hat is one that you wear. We all wear different hats in life. I’ve got a dad hat, I’ve got a husband hat and I’ve got lots of hats in my businesses. So that’s just an overall concept of the word hat. There are actually three different types of hats when it comes to writing a book. The first one is the writer.

Now, the writer is very much the artist. The writer just loves to write. Write, write, write. Has an idea, writes about it. The writer doesn’t really care if what they’re writing actually makes any sense at all. The writer just wants to express himself or herself. That’s the hat you wear when you’re a writer. So, in other words, you just go for it, write whatever you want, write whatever comes to your mind, don’t necessarily even think where it fits within the whole context of the book. It’s just one particular thing you want to write about.

Once you’ve done that I find that I’ll be able to write for a certain time and then I kind of run out of things to say. I’m done. Then what I’ll do is you actually switch hats and you become I call it the self editor. This is not the editor where you send it off for somebody to fix all your typing mistakes or to make sure it’s grammatically correct or anything like that. This is where you then edit the book yourself.

Now, the editor reviews what’s been written. The editor goes and actually reads what has been written. Now, when they’re reading, as you start reading you’re going, “That makes sense and that doesn’t make sense.” Now, one of the tricks I do is wherever I write – let’s say I write in my office – I never self-edit in my office. I found this to be a really good trick. So once I finish writing I usually go to a completely different location like a café and I sit down and read what I’ve written. Quite often I’ll print it out. I find that if I write on the computer I’ll then actually print out what I’ve written and I can sit down with pen and paper and be the self-editor in a café, different environment, and start reading over what has been written. And then what I do is I just make notes on the written copies and circle bits and change bits and do all sorts of stuff.

So that’s really how I go about writing, is I sit down and I’ll call it brain dumping. You just sit down, get an idea and go boom, boom, boom, all the way through. Now I’ll then print it out, go to a café and I’ll be my self-editor where I’ll start to put it into context and maybe I’ll decide that this section here is better off in this section of the book and so on.

So those are the two important hats. The other hat that is also a part of book writing is the proof reader. You can actually have lots of proof readers and the proof reader is a person that goes through and reads a book, usually when you’ve finished a completed section like a chapter or a part of it and you get them to go and proof read it. Very important, these are all three different hats. The ones that you wear as a writer are these two, the writer and self-editor. Usually you need someone else to proof read your own work because rarely do you pick up all your own spelling mistakes, grammatical errors and where you repeat yourself sometimes and all that kind of thing. So always, always get someone else to proof read for you. But as far as writing a book, once you’ve finished getting things out of your head as a writer, switch to a self-editor in a different location, enjoy coffee somewhere, and then when you’ve done that you’ll find your creative juices will start flowing again and you’ll naturally turn back into a writer. So those are the three different roles or hats in writing a book, and hopefully that’s a benefit to you.

Publishing Your Book (14.30mins)

So the next part here is how publishing works. Publishing has changed a little bit over the last few years with the introduction of iPads and other reading devices. I’ll just go through firstly the basic concept of publishing so that you get a grasp of it, and then we’ll talk about e-publishing in terms of getting it online and getting it out there pretty quickly.

First off, there are three different areas of publishing or three different people involved. I should say four, actually. There’s the author, yourself. There’s the publisher. Then there’s the distributor. And then there’s the reader, or the person who buys the book. Now, you can actually – when I first published I was both the author and the publisher, which meant that I had to go and find a distributor. If you’re just the author and you want to find a publisher it’s usually then the publisher and distributor are one.

The actual split usually goes something like this. The author only ever gets really about 10% of the recommended retail price. The reader here will pay recommended retail price, so let’s say it’s $20. The author is only going to get $2. The publisher is the person or the company that puts up the money for the book, so they’ve got a big investment. This is really where all of the dollars sit. For example, when I first published How to Legally Reduce Your Tax we had to invest about $5,000 for the first few copies because we were publishing as well.

Then I had to find a distributor. Now, the distributor takes a percentage. I think it’s 67.5% of the recommended retail price. Actually, I missed one here. Sorry, I thought there was another one here. Let’s call it the shop that sells it. So the shop sells it for $20 to the reader. So the distributor takes 67.5% of the recommended retail price, which is just over two-thirds of this price. So in this case about $14 or something like that, roughly.

Now, what the distributor then has to do is obviously pay the shop. The shop, they get a discount of between 30% up to about 50% of the recommended retail price, which means they’re paying anywhere from sort of $6 for the book to $10 for the book. So that’s what they pay, so they get $6-$10, the distributor gets $14. Now, the distributor’s got to then sell it for $6-10. So the distributor’s only making anywhere from $4 to $8 on a book, just to give you an idea. The publisher then gets the rest of that, so the publisher’s going to get $6. And he has to give the author $2. So in the end, the end result of it would look like this as a scenario. Author gets $2, publisher gets $4 because he’s had to pay, distributor if they’re selling the book for $10 at a higher discount then the distributor’s only going to keep $4. So if we add all that up that equals $20. That’s how it works.

If you want to self-publish, which is actually very easy these days, then you’ve got to be looking at doing these two roles so you need to be able to put some capital up to actually get the books printed. We’re talking now about printing paperback books or actual physical books.

So that’s how the publishing industry works. What it means is if you’re going to be a self-publisher you need to go and find a book distributor. If you are wanting to be just an author then you need to find a publisher who can also distribute your books. This is where when the publisher agrees to do a deal with you they’ll actually advance you usually a certain amount of money. So that’s how the publishing industry works.

One of the things that I did, I self-published, got my books printed and then I got – we opened up the old Yellow Pages back in 2005, we still used the Yellow Pages back then, and basically went through all the publishers and distributors in the Yellow Pages and sent them all a copy of my book saying, “Would you like to distribute this for us?” These days you can obviously do that and get a list online and send them a copy of your book. With that we got about two or three replies. I had one distributor come and see me and we did tremendously well through them, they were fantastic.

eBook Publishing (20.10mins)

Now, more recently however I’ve been publishing my books on Amazon, on iBooks and all of these other platforms. There is quite a bit to this, to learn about it, and it works in a similar way. Basically you have whether it’s iBooks which is the Apple platform, you’ve got Amazon and you’ve also got another one, on the top of my head I forget it. I’ll make a list of all of these for you actually on this web page here where this video is so that you can easily go to all of these. They’re basically now both really the distributors in the old format. That’s really what they are. They’re distributing your book for you. You’re still the publisher because usually you’ve got to come up with the money to actually develop the book, if you’d like.

It doesn’t really cost anything to put your books onto these platforms, and then they keep a percentage anywhere up to about – off the top of my head it’s anywhere from about 20% to about 60% is kept by your online publishers, your e-book publishers. The great thing about it is you can have your book almost instantly ready and available. And you can also update it pretty easily, too.

So let me show you just how this whole thing works. I’m just going to pull up some websites for you. I’ve just Googled e-book publishers here, e-book publishing, and it’s come up with a whole bunch of stuff. LuLu is one here; my books get published on that. And this is a great platform, very easy platform to use. So there’s one that I would recommend you go to. The other one, of course, is publishing on Amazon. Amazon has I think it’s called Creative Suite. Amazon book publishing and print on demand. The great thing now is you’re able to – Create Space, that’s what it’s called, Create Space. So you really need to go and look into this. The great thing about Amazon now is you’re actually able to – and there are other companies that do this, too – have an on demand feature. So people can either order the book as an e-book, to be able to download on the Kindle as one of the readers, or they can have it on demand.

So what happens now is if you go and purchase one of my books on Amazon it’s an on demand, which means you don’t have to spend a lot of money getting your books printed and ready to go. If we do a bit of a search here, Red to Black, here we go, let’s see what’s available here. Of course, another book’s called Red to Black. By Tony Melvin. Let’s have a look. Aha, here we go. So this is published by ourselves and there’s the paperback version for $14.95. When you order this, you can get some of these new ones, that’s cheaper than used ones. How about that? That’s interesting. When you order this what happens is Amazon has a whole printing warehouse and it’ll get printed and sent within a few days. I just simply get the money. So when it comes to the percentages I mentioned, you get a higher percentage from an e-book. You get a much lower percentage on the book when it’s printed. But at the same time you don’t actually have to come up with the money to begin with. So this is great and what happens now is I just get a check once ever I think three months I think it is from Amazon with all the book sales, royalties, commissions and so on from book sales.

So once you’ve set it up it’s very easy to do. It does take a bit of setting up, Creative Suite. As I mentioned, it’s the best way to get started and get rolling with this. So that’s all about publishing.

Marketing Your Book (24.45mins)

Now a couple of other little points about how to get your book read. How do you go about marketing for your book? The key thing you need to use is PR. This is public relations. What I did with How to Legally Reduce Your Tax when we kicked off is I hired a publicist. Now, this can be quite expensive. I had a publicist who initially cost I think about $2,000 a month for three months. So it was a total cost of $6,000. This is the role of the publisher. The publisher pays for a publicist. This is a person that will get you radio interviews, TV interviews, get you in print media, as in newspapers and things like that. This is the way to promote your book because no matter what it costs you you can always get a lot more exposure then you can actually pay for.

Now, a little tip on this. When we first started with How to Legally Reduce Your Tax we went out and we went to radios and TVs, all the big players, and tried to hit it big, and actually got no response at all. We thought with the title of the book How to Legally Reduce Your Tax that you’d actually get a lot of media people interested in it. But surprisingly they weren’t. What we ended up doing is going to a local newspaper. So we live in – this is a community type newspaper. So we lived in an area in Sydney, me and the co-author, and we got in the local newspaper and it was just a small, little article. It was a small, little article that had a photo on it. I’ve probably got a picture of it here somewhere; let me show it to you. Here it is, I found it here.

So this article there was in business, actually it was a full page. What happened was you can see it says, “Author’s taxing success.” And they came in and they took a photo of Ed and I and there’s a little blurb about it. What was really interesting when we started this whole thing was that was in just a local newspaper, so local readership, just a few thousand people. It was in a local newspaper, this article. It got then picked up by a radio. We got called by radio because of that article. It also got put into other newspapers, so other community newspapers close by to where we lived; they picked it up and put in the article. This led to more radio. I ended up on the radio and then that led to TV. This then led to bigger media where we went into magazines and so on. This is the effect here. This is me on a TV show, this is in big media.

What basically then started happening is it became a snowball effect, to the point where even today I still get called by some journalists wanting to get my opinion on certain finance matters or whatever it might be. This is really the power of a book. When you write a book you become an expert or an authority in a particular subject, whether or not that’s true or how it should be I’m not sure. But that is what happens. The key point I’m making here is that PR is what will actually help you sell lots of books. It’s pretty easy to get PR with books and get interviews and so on.

Another tip in order to help sell your book is take excerpts from the book, take part of the book or chapters or whatever and make articles out of them. And then what you want to do is you want to spread these articles into blogs, put them on your blog online and take sections of it and also syndicate, which means put them all over other people’s blogs and a whole bunch of other areas.

There are PR sites that allow you to – I’m going to do a quick search for this – PR sites where you can send press releases to a whole bunch. I just did quick PR sites or you can Google press releases. There are people that will get your press release out and sent it to all types of media all over the place, all around the world, for either for free or for very little cost. That’s something you should also look into depending on what kind of market your book is about. Writing articles and getting your information out there is a great way to sell your book.

Book Design (29.30mins)

This last little bit I want to talk to you about is just design, how do you go about laying out your book? I wouldn’t say that I’m an expert on this. Obviously my books have sold a lot; they continue to sell every day. But I think part of it has a lot to do with how you lay out our book. Now, I went to the bookstores and I measured books and I measured how big their fonts were and I looked at book design and layout. I purposely designed my books and the layout of my books in order so that they would be easy to read.

Now, there’s some really key points that you need to understand about this, and I have done a bit of research into this, and that is the different types of fonts that you can use. Now, this font here is what is known as a serif font. There are two types of fonts. One is serif, which actually means dashes or lines. Then there is sans serif, which means no dashes or lines. So I’ll give you an example. If I was to write a T, this would be written in a serif way. It would have these little lines extra on the T. If I was to write in a sans serif there would be no lines. So we can see here if we zoom in and have a really good look at these we can see here this has got lines, little dashes all around. At the bottom it’s got like little feet. There’s all these little lines and little hooks around the words. You can see them here. Around the letters, I should say, down at the bottom.

Compare that to the sans serif, which we’ve got some in here. Let’s have a look. This is a sans serif. You can see there’s no actual lines. This font, I think, is Arial. This one here is a Book Antiqua font, like a Times font.

Now, I’ve seen books written, a ton of books written with this font and it just doesn’t work. People don’t read that font. Especially in printed material and actual books, rarely do you see a book written in this type of font. Rarely do you see a whole newspaper in this type of font. They’re always written in this type. You often see headlines written in this type, the ones without feet. So you’ll see that in all my books, the headlines are a sans serif – sans meaning without dashes, without feet. And everything else is in the Times Roman type font, or in this case it’s a Book Antiqua type font. That’s really important to follow.

I also space my paragraphs with a line in between. This just makes it easy for the eye to start and follow through and read. My font’s a pretty decent size. I think it’s about at least a 12 point type. You can go smaller. Nothing wrong with going a bit smaller. It depends on your book and how much it is, because you don’t want to make it too big and also you don’t want to make it too thin, either.

There’s just some little tips on design and fonts and what to use. Basically you want to make sure that you use these serif type fonts, this one here with the feet, for all text. Anything else you can use a sans serif, which is without the dashes and so on.

Contacting Tony

So there you go, that pretty much concludes everything I wanted to cover of how to write a book. I certainly hope that’s been of benefit to you. As always, with anything, I would love your feedback so if you do have any more questions about how to do this I’m more than happy to assist when it comes to writing books. You can just go to my website, TonyMelvin.com, and you can contact me by clicking on the contact there. I will get that message if you have any questions about it. Good luck with your book and please keep me posted of your success.

Thanks for watching.

Book Your Seat Now!

Hello,

It’s now more than 7 years since I co-wrote the book – How to Legally Reduce Your Tax and just over 5 Years since Wealth for Life first hit the bookstores.

Time has flown by and a lot has changed … we’ve got iPads and smart phones and a whole new world of online apps.

And the Tax Laws have changed too!

If you’ve read the Tax book you may recall I make reference to the Game of Tax and it’s a game where the rules are constantly changing…

Well over the last few years we’ve seen some major changes that effect all business owners and investors who use company or trust structures. In fact some of these changes can have a dramatic impact on how you structure your investments and finance.

Well it’s about time I brought you up to date with what has changed and show you how you can still play the game!

Book Your Seat Now!

Afficient provides full service accounting. This includes bookkeeping, BAS and Tax Lodgement and a complete paperless receipt system all for less than the cost of a typical bookkeeper.

We plan to release this new service to business owners in late 2012.

Be the first to find out all about it. Register your details below.

This service is ideal for small to medium sized businesses.

Benefits of an Afficient Accountant include:

• No more software
• No more bookkeeping
• No more bookkeeping staff!
• No more filing of paper receipts
• One simple monthly bill
• Regular reporting
• Liaise directly with your accountant
• Enjoy a proactive service that helps you achieve your business goals.

Register your interest for this new and exciting service.

Having tested and developed a number systems over the past 3 years, I now have a workable Franchising model that will revolutionise the accounting industry.

Before we rollout the national expansion plan, I’m looking for only 2 or 3 accountants who will be the first to go through the training and development directly with me.

This is a unique ground-roots opportunity for those eager to be a part of something big.

Join Tony Melvin as he covers the common marketing and advertising mistakes almost even business owner makes. You’ll also learn what you must do.

Discover how to earn 200K Tax Free!

Tax deductions are available to all business owners and investors who understand the law. These videos provide a clear explanation of tax deductions that most don’t use.

Videos include …

• Rules of the Game
• Negative Gearing
• Travel
• Motor Vehicle
• Gifts
• Food & Meetings
• Christmas Party
• Children
• After Tax Deduction
• Paperless Bookkeeping

Jut one of these videos can should you how to save thousands in tax.

Get lifetime access to the online course for only $99

Audit Survival Strategies

With increasing IT systems and sophisitcation the ATO is auditing more businesses and investors than ever before. Although you might very well be “squeaky clean” you still have the burden of proving it.

Understanding the different types of audits and their process will keep the costs, time and any possible worry to a minimum!

Videos include …

• Power of the ATO
• Voluntary Disclosure
• ATO Raid Example
• Rules of the Game
• Types of Audits
• Solutions & Audit Strategies
• Prevention

Get lifetime access to the online course for only $99